Weekday mornings are a strangely popular (and engaging) time for Alcohol brands to post on Instagram, but don’t sleep on that coveted Monday evening time slot. The area of each bubble is in proportion to the number of posts published by Alcohol brands during this time on Instagram. The graph below displays the median engagement rate lift for Alcohol brands, disaggregated by day of week and time of day. Let’s jump into the best time to post on Instagram broken down by industry. If you’re not seeing the engagement returns you’d like on weekdays, consider changing it up to hit your followers when they’re relaxing at home on the weekends. Experiment with weekend posting: With most weekday slots scoring average or below average engagement and most weekend slots rocking above-average engagement, it’s clear that most brands are concentrating their posting on the work week.Try moving away from the lunch hour and into dinner and bedtime for an engagement boost. Try posting later in the weekday: Posting during the workday hardly did any favors for brands on Instagram this year.That said, here are a few key Instagram takeaways from our Cross-industry data: Just because the engagement rate ratio is high in the overnight slot doesn’t necessarily mean it’s the key to social media success for your particular brand or industry.Īs we noted above, the best time to post on social media for any channel is unique to your brand and deserves some study and experimentation.
BEST TIME TO POST ON INSTAGRAM ON A MONDAY HOW TO
It’s important to look at both the engagement rate ratio and the volume of posting in each time slot for a true sense of how to apply these findings to your brand. The size of each dot is the relative volume of posting in each time slot to help give you a sense of how popular a time slot is. This setup makes brands relative to themselves for extra data accuracy. For example, a 1.3 ratio in dark blue indicates a 30% increase for brands over their average engagement rate. Use the temperature indicator to see how engagement rates vary from the average (red is bad, blue is good). We computed the average engagement rate over the course of the day for a big set of brands, and then correlated whether engagement rates in that time period were better or worse than their average content and by what percentage.
We love to say that Instagram is the most engaging social network, and the numbers don’t lie: according to our Social Media Industry Benchmark Report, average engagement rates are 7x more than on Facebook and about 13x more than on Twitter, so it’s really important to make the most of your posting on this channel.īefore we jump into the rankings, let’s talk about how to read the embedded data below. Experiment and research to find the best times to post on social for you and your competitors using native analytics or a social media analytics tool like Rival IQ.
It may not work for every brand, but it can be a good time to catch your followers online.
Figuring out the best time to post on social media (and how often you should post on social media!) will help you increase your reach and engage more of your followers, and can be easily achieved in just a few steps. Social media marketers are putting tons of effort into crafting the ultimate tweet or designing the perfect infographic to share on Facebook, but those efforts won’t pay off if no one sees your post or tweet. We’re asked “When is the best time to post on social media?” often, so we wanted to present the ultimate guide for brands and industries to use in 2023 and beyond.
0 kommentar(er)
